NOVIQ Integrated Projects
A Saudi-based group with international reach.
Headquartered in Riyadh, NOVIQ Integrated Projects connects international expertise with opportunities across sports, experiences, specialist services and strategic ventures in Saudi Arabia and the GCC.
Who We Are
One company. Divisions under the ABBES name.
NOVIQ Integrated Projects is structured as a set of focused business divisions operating under our ABBES trade name. Advisory identifies and structures opportunities. Events delivers them — sporting events, competitions and fan experiences alongside corporate events, exhibitions, galas and ceremonies. Aquatics provides specialist technical capability. Ventures builds long-term value through partnerships, representation and proprietary concepts.
We work with government and semi-government entities, sports federations and clubs, event organizers, corporates and brands, international companies entering Saudi Arabia, investors and strategic partners, and developers, schools, hotels and sports facilities.
Our approach is deliberately measured: we take on work where we can be accountable for the outcome, and we describe our capability without exaggeration.
Structure
One Group. Multiple Capabilities.
01
Advisory
Opportunity identification & strategy
02
Events
Sports, corporate, exhibitions, galas & ceremonies
03
Aquatics
Specialist technical capability
04
Ventures
Partnerships, IP & long-term value creation
Founder
Dr. Zied Abbes
Founder — NOVIQ Integrated Projects
An international sports and events executive with experience across major sporting events, sports management, aquatics, commercial development and international relations. Tunisian by origin, with 14 years based in Doha and now headquartered in Riyadh, he brings direct GCC market knowledge alongside international operating experience and entrepreneurial activity.
Alongside sport, he has delivered corporate events, exhibitions, conferences, gala dinners and award ceremonies — from concept, creative and production through hospitality, protocol and on-site delivery.
Meet the FounderHow We Operate
Principles
Execution over presentation
We stay involved beyond the recommendation, through delivery and operation.
Specialist, not generalist
Each division is built around a defined capability with people who have done the work.
Local knowledge, international standard
Saudi and GCC market understanding combined with international operating practice.